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HumanQ Method is a psychoanalysis-based methodology designed for CEOs, senior executives, and corporate directors to more effectively address the people, cultural, and personal issues they face in their roles. Psychologist turned Business Transformation Specialist Maryia Oayda founded HumanQ Method as a culmination of the work she has done with the top business magnates and leaders in the Kingdom of Saudi Arabia and The Middle East for over 10 years. Maryia facilitates conversations business leaders cannot otherwise have with anyone else and places the highest value on upholding the confidentiality of those conversations, so she can trace complex issues to their root cause with a focused approach.

THIS IS WHAT I DO

After over a decade spent transforming the top executives in Saudi Arabia, I have made one critical observation. For change to be real and lasting, the critical first step is personal transformation which can only be enabled through a psychoanalytical process.

Human Q Method is a holistic system combining psychoanalysis grounded in years of practice in the field and business coaching to identify the unconscious, habitual state of mind that leads to unhelpful tendencies and patterns of thinking.

It helps senior executives and business owners learn to manage their psychology and emotions skillfully so they are empowered to transform into the authority in their industries. It also helps to create dynamic, resilient teams and fast-growing companies.

The life of a senior executive is littered with unique responsibilities and expectations that cannot be passed down. It leads to isolation which creates a different type of pressure. That is why business leaders need more than techniques and step-by-step guides to understand their complex challenges.

HumanQ Method aims to make you think, uncover the real cause of a problem, and work with it, instead of addressing the symptom of the problem. A fundamental change starts with you understanding your real motives and desires at the deepest psychological level.

Every rung up the company ladder presents greater and more complex expectations on executives. That is where this understanding helps you solve a complex problem that sabotages your success.

The most notable achievement I have enabled for top business magnates in Saudi Arabia is a shift in perspective so they can tackle complex challenges with more ease through a more evolved worldview developed as a result of psychoanalytical coaching.

While coaching executives in the Kingdom of Saudi Arabia, I saw the pattern in requests executives came to me with, and how these requests were totally reshaped after a few sessions. The problems facing executives are always much deeper and more complex than they seem on the surface.

I developed my program for Saudi Arabian executives to be in alignment with the Saudi Vision 2030 which requires them to meet high standards of transparency and accountability. If executives are to guide the country’s economic and social development over the next 15 years so they can meet the goals set out by the Saudi Vision 2030, real change is necessary.

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THIS IS WHAT CLIENTS SAY ABOUT ME

It is my mission to help motivated individuals achieve life-changing personal and professional transformation, so they can go on to attain their goals and fulfill their dreams. Every person I have had the privilege of coaching has brought their personal touch and unique perspectives to Human Q Method. Here is what they have to say about me…


Upon every meeting, Maryia has consistently impressed me with her vision, maturity, and personal sense of responsibility for making an impact in the world. Maryia is a brilliant communicator and outstanding motivator and her positive attitude is contagious. Working with Maryia has without question provided invaluable inputs to our business and we have benefited a great deal as Maryia has an ability to focus on the details.

Fadi Kanafani , Senior Director – Middle East and Africa of NetApp


Maryia is an inspirational and dynamic individual, a natural leader with an extraordinary ability to make people at ease;  inspiring them and motivating them to perform to their best and optimized abilities.

Additionally, she is compassionate with high empathy and never misses the opportunity to support and help others. Maryia truly cares and invests 100% to bring meaningful value to her clients. She is one of a kind, who ensures he her success in her field is shared with all her clients and team.

Ahmad AR. BinDawood, Chief Executive Officer, Danube & BinDawood, BinDawood Holding


I have been working with Maryia since 2018 on several things including PR, business development, and executive coaching, and I found her to be professional, and insightful, and the experience rewarding. She has that unique capacity to balance knowledge and emotional intelligence in a style that makes people want to be a part of her business venture. In a few words, she is great to work with, delivers, and exceeds expectations. A true leader and an incredibly positive professional

Ahmed Zaidan, Founder & President at EdgeAllies & EdgeArch


It’s my pleasure to provide this letter of recommendation for Maryia. I have known Maryia since 2016 and she is one of the most hardworking, committed, and innovative people I’ve had the pleasure of working with in any capacity. I highly recommend Maryia to anyone who’s looking to bring new dynamics and positive outcomes to their company. She’s a charming lady and her charisma is contagious.

Samer Allouzi, Communications Director - TRACCS, KSA


I have engaged with Mariya on several occasions where she has demonstrated strong business acumen, tenacity, follow-through, and commitment. Commitment to excellence, to delivery and to manage stakeholders. Mariya is exemplary of professionalism, hardworking, and socially intelligent. With her social skills and charisma, she navigates well in the business community and turns opportunities into realities.

Anas Najmi, Senior Director, Head of Quality of Life, KAEC


Maryia is an inspirational and charismatic individual. She possesses great courage and determination; two important skills any leader should have. Her ability to mentor and encourage others to achieve more is something worth full recognition and appreciation. Maryia is a great communicator and negotiates extremely well with senior executives and high-level management. She has expressed her commitment and motivation to succeed during our entire professional journey. It was a pleasure to be part of her project.

Andres Pira , CEO of Blue Horizons Developments Co.,Ltd


I have known Maryia for many years, Maryia has provided our company with some mutually beneficial solutions on a number of occasions. She has the ability to understand your requirements and needs in the business world, combined with a can-do attitude, Maryia is unstoppable and I believe the word “NO” does not exist in her dictionary.

Rafique Izhiman, GM, IHG Group at Crowne Plaza Jeddah


In business you meet many people from many different areas of business, the ones that succeed are the people you remember and to remember everyone is a difficult task, for this reason, you need to shine and leave an impression a trademark, a point of difference. Maryia made that impression and a lasting one that gave you no choice but to engage with her and the natural ability to discuss many details of complex business matters that she was able to grasp and provide insights. A rare and unique ability, knowledgeable and committed.

Mohamed Mazen Batterjee, GM Batterjee Pharma and VP investment and development at Batterjee Holding


Maryia conducted a group coaching for my Business Development Team. She is a leader in coaching and motivating others to strive for the best in individuals and teams. 

She provides a professional insight into the world of business transformation through her unique way. She guided my team through the entire system starting from the unpacking process, understanding limiting beliefs that hold back many professionals, and uncovering my own unique self-image to the first sale and beyond. 

Maryia is striving for and achieving excellence at every level. I recommend her highly.

Muhannad Ebwini, Founder, CEO HyperPay